Recently discovered after submitting a few support cases and calls with GoTo Support that short codes did not messages did not function with our configuration of GoTo. This is a critical functional for business numbers to accept short code SMS for things like login and authentication OTP.
Short code SMS can be a powerful tool for businesses, and embracing it benefits businesses and customers.
Efficiency and Brand Recognition:
- Short codes (typically 5-6 digits) are easy to remember and type. Businesses can use them for marketing campaigns, customer support, and promotions.
- When customers receive messages from a recognizable short code (e.g., “12345”), they associate it with the brand, enhancing brand recall.
Engagement and Interaction:
- Short codes enable interactive communication. Businesses can run polls, surveys, or contests via SMS.
- Customers can text keywords to short codes to subscribe, get information, or receive discounts. This fosters engagement and builds loyalty.
Cost-Effective Marketing:
- Compared to traditional advertising channels, short code SMS is cost-effective.
- Businesses can reach a large audience instantly without spending on print, TV, or radio ads.
Compliance and Security:
- Phone service providers can ensure compliance with regulations (e.g., TCPA) by monitoring short code usage.
- Short codes are less susceptible to spam and phishing, as they’re vetted and controlled.
