SMS Opt-in Required?
Prior to Jan 14th, our SMS didn't require the automatic Opt-in message. Is this now required? Do I need to adjust the settings or will this automatically be applied to our SMS campaign? TY!
Hi RKRK4000, welcome to the community.
There is a new industry-mandated regulation to protect consumers (your customers) from spam texts. Mobile carriers in the U.S. and Canada that deliver SMS traffic must now register with The Campaign Registry (TCR). Registration is required to ensure SMS delivery for U.S. phone numbers.
In order for your registration to be successful you need to provide a clear and easy way for your clients to opt-in and opt-out of receiving text messages from you. Please review this support article, registration should be completed as soon as possible: https://support.goto.com/connect/help/register-your-local-phone-number-to-enable-texting
