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SMS Campaign Registration Erroneous Information
I have 5 phone numbers with Jive / Go To Connect. I have SMS enabled on 3 of them, and have for close to a decade. I recently purchased a new phone number for a new company I'm launching and trie...
Hi,
Thanks for reaching out. This is a new industry regulation. You must now register a Brand and Campaign in order to activate SMS. You are correct that you are the Brand in this case, we are the CSP. The information on the Campaign Registry website is referring to a direct relation with the TCR. As the Brand, you should not register directly with the TCR, you must register though the CSP (GoTo). As we have the relationship directly with the TCR. Unfortunately, there is no workaround, this is a new regulation affecting all service providers.
Thanks,
Hi,
Thanks for reaching out. This is a new industry regulation. You must now register a Brand and Campaign in order to activate SMS. You are correct that you are the Brand in this case, we are the CSP. The information on the Campaign Registry website is referring to a direct relation with the TCR. As the Brand, you should not register directly with the TCR, you must register though the CSP (GoTo). As we have the relationship directly with the TCR. Unfortunately, there is no workaround, this is a new regulation affecting all service providers.
Thanks,
I cannot find anything about a government REQUIREMENT for all CPCs to use The Campaign Registry. It looks like this is one way for CPCs to handle the rules and regulations around SMS, but to say that it is required by the government seems to be an overreach. There is nothing on the TCR website that points to a government ruling that their service must be used. If this is the way GoTo is dealing with it, that's fine. But you're implying that the TCR is being mandated by the government, which does not seem to be the case. If it is, you should be providing the specific regulation where that has been codified.
Hi LCinLA,
If you choose not to register by December 1, 2024 text messages sent after this date will be blocked. Carriers may choose to block your messages or mark your numbers as spam. Also, you cannot add new numbers with texting capabilities or make any changes until you have successfully registered a campaign.
The CTIA who represent the U.S. wireless communications industry and companies are mandating this registration, as a Campaign Service Provider we are trying to help and encourage our customers to register in time and avoid any service disruptions.
"The CTIA guidelines are voluntary, while the laws you must direct your legal team’s attention to are based on the Telephone Consumer Protection Act (TCPA). Written in 1991, the TCPA does not cover texting by name, but the case law has held that text messages fall under the same laws as phone calls. "
If a company doesn't register a campaign, will they still be able to receive sms messages?
The wording sounds like you will be able to, but I would like to confirm as I get 2FA codes through my Goto number. Any interruptions to that would be a challenge.
